PMQ Toy Festival 2026 - market Event in Hong Kong - Image 1
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PMQ Toy Festival 2026

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PMQ Ground Floor Plaza, 35 Aberdeen Street, Central, Hong Kong

About

The beloved annual toy design celebration is back — bigger, bolder, and this time dressed up as a fast food joint. PMQ Toy Festival 2026 returns from 19 to 21 June 2026, transforming PMQ's ground floor plaza into "TOY GUYS," a limited-edition toy fast food restaurant concept that's equal parts absurd and irresistible. Now in its latest edition, the festival stays true to its founding mission: championing local toy designers, elevating their craft, and opening doors to new industry opportunities. This year, over 40 original designer toy brands from Hong Kong, Bangkok, Seoul, and Taipei converge under one roof — or rather, one very playful counter. Four local design collectives have been specially invited to collaborate on the TOY GUYS concept: FOON's CREATIONS, Made by plastic, Morimei, and The W.O.O.F. Club. Each brings their signature style to the fast food theme — think glow-in-the-dark burger-flipping monsters, chubby hamburger mascots, nihilistic soda-can cat finger puppets, and a Corgi dressed as a classic melon soda. Limited-edition art pieces, exclusive toys, and merchandise will be available during the event. Beyond the shopping frenzy, the festival also features a lineup of workshops and sharing sessions where designers open up about their creative process and the stories behind their characters — a rare chance to connect with the people behind the pieces. Date: 19–21 June 2026 (Friday–Sunday) Venue: PMQ Ground Floor Plaza, 35 Aberdeen Street, Central, Hong Kong Admission: HK$20

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