Design Ah! — Experiencing the Wonder of Everyday Design
What if the humble chopstick, your toothbrush, or a traffic light held secrets you never noticed? This summer, M+ throws open its doors to "Design Ah!", a landmark exhibition that transforms the mundane into the marvellous.
Originating from NHK's award-winning Japanese children's educational TV programme Design Ah! neo, this is the first time the exhibition has ventured beyond Japan — and it lands in spectacular fashion at the M+ Ground Floor Hall. Co-produced by NHK Education Corporation, NHK Promotions Inc., and TOKYO NODE, the show is helmed by celebrated designer Taku Satoh, with visual direction by Yugo Nakamura and music direction by Shuta Hasunuma.
Spread across 21 interactive installations and immersive audio-visual spaces, the exhibition deconstructs the design logic hidden within 10 everyday human behaviours — walking, eating, sitting, gripping, and more. Far from dry theory, this is design you play with: hands-on games, participatory installations, and sensory rooms invite visitors of all ages to see the world with fresh eyes.
Hong Kong gets its own special touch, with select exhibits incorporating local visual culture and culinary references. And every evening, M+'s iconic façade comes alive with M+ Ah!, a newly commissioned work that reframes Hong Kong street scenes through a bold new visual lens.
This is the exhibition that makes you stop, look twice, and go — "Ah!"
📅 Dates:
- Tuesdays to Thursdays, Saturdays & Sundays: 10:00 AM – 6:00 PM
- Fridays: 10:00 AM – 10:00 PM
(June 27, 2026 – January 10, 2027)
📍 M+, 38 Museum Drive, West Kowloon Cultural District, Kowloon
🎟 Tickets: HK$190 (Standard) / HK$100 (Concession)
